January 2016

Concept Stores and E-commerce…

by Neka / January 23, 2016

As promised…

Quirky Bombshell discusses Concept stores. I felt it necessary to do a post on this topic due to the way the world of E-commerce is rapidly and undeniably expanding. Despite what some critics may say; the brick and mortar stores will not be obsolete any time soon. Come on now. We all know that as long as there’s a generation of people who grew up shopping without the convenience of E this and that, there will always be a place for a REAL STORE in retail. Although it’s not necessary, it still resonates with the people who consider shopping to be a fun experience and a great way to socialize. Some people also prefer to actually try on their clothing before they buy it. But is that still enough to shop instore instead of online? Web retailers are getting competitive with their shipping rates and return policies. People are considering whether or not the effort to go to an actual store is worth it. People are understanding that patience is a virtue and could save more money in the long run. How will the brick and mortar keep their heads above water with this e-commerce and e-mobile boom? CONCEPT STORES TO THE RESCUE!

Yes, the concept boutique or store might be the only thing that keeps brick and mortar stores relevant. Concept stores are usually for more private labels. They’re heavily themed and decorated. It brings people into a world of fashion ecstasy…with free Wi-Fi of course. I had the idea a long time ago to infuse a coffee shop and a fashion retailer. Who knew that one day this idea would seriously make or break a business. Simply put, people want more.

Bigger retailers like TopShop in London, England are already embracing the “Concept Store” trend. They have a top floor with lounge chairs and free Wi-Fi. Now shopping has to be an event. Well…I thought it already was. Fashion is only going to get better.

Concept Stores:

SISLEY

12 Neue Schönhauser Strasse
10178 Berlin, Germany
www.sisley.com

Kanon Building
6-28-3 Jingumae
Shibuya-ku
www.aliceonwednesday.jp

COLLECTION REVIEWS

Dolce & Gabbana joins the Abayas Market…

by Neka / January 3, 2016

Writing Abaya, Kaftan, or Hijab descriptions is something that I’m all too familiar with. I’ve done this for many companies, so when I read the article on Style.com Arabia about Dolce&Gabbana, I just had to sound off. Dolce&Gabbana has decided to create a collection of Abayas for spring 2016. I’m going to not only review the collection, but also give my opinion on how the collection could inspire other high-end fashion brands to enter the Kaftan arena.

Dolce&Gabbana has always been a brand known for its exceptional quality. The designs are impressive; very creative and sophisticated. They’re Italian designers after all! The “Made in Italy” stamp is one of true significance. It’s interesting how Italian designers would all of a sudden invest in Arabic inspired clothing for women. There’s definitely a market there that’s worth millions, or more! With such stiff competition, will Dolce&Gabbana be able to compete? Let’s review the collection now.

Dolce&Gabbanas’ collection has beautiful lightweight silk, georgette, satin and charmeuse fabric. There’s also sparkling embellishments and intricately sewn lace. The patterns have floral prints like daisies and various quirky elements like lemons. Ah, see THATS where they incorporate their Italian roots. The fusion of Italian and Arabic fashion is so fluid. The color palette is subtle with it’s black, beige and yellow shades. It’s not too showy but ultra sleek. The construction of the garments are lovely too, with its draped and cowl neck looks. Over all I’d say this collection is a hit. It has so much personality to it. I personally love the daisy print piece, and the accessories that go with it. It’s high-end with superb quality…LOVE!

The Dolce&Gabbana Abaya Collection for 2016 could inspire other high-end brands to jump on board. The infusion of the Italian aesthetic is so creative. In a way, the kaftan (or abaya) is like a blank canvas for designers to incorporate their individual brand mark. There’s a risk of over saturation in this market though, and what about the already established Kaftan retailers? How will their business be affected if customers (who already appreciate high quality) start buying from brands that are well known throughout the world not just locally or in Arabic society. It’s a niche’ market really. Right now brands are testing the waters. At Fashion Forward in Dubai attendees were encouraged to support their local designers. Based on my experience, that’s the only way traditional kaftan retailers will stay afloat. It’s all about brand loyalty and excellent customer service.

FASHION FOCUSED

2016 Fashion Collaboration & Innovations!

by Neka / January 2, 2016

Happy New Year! When it comes to Fashion and E-commerce, it’s important to keep abreast of what’s happening in technology and the industry. There was a time when the focus was on fashion brand collaborations, now it’s more about collaborating industries. Pimpkie (a European Retailer) has recently collaborated with some high-end Hotels to provide their recipients with what I’ve come to understand is “Fashion Room Service”. Here is the link to a video that explains the dynamics of what it is. Basically when you arrive to your room, there are a few clothing items from Pimpkie waiting in the closet. It’s like the refreshments that are in your tiny hotel fridge; if you choose an item or two, you get charged. Although it’s a great idea and a luxury, there are still risks to consider. First off, people come with clothing when they travel, unless their luggage gets lost. Heavy data analysis would have to go into selecting items fit for any taste level. Also, I wonder if the price points are higher, and if the selection is exclusive. I personally hate seeing someone in the same outfit I’m wearing. Well, I assume Pimkies’ idea is doing well, since they’re actually expanding throughout Europe, but what about the U.S? Will people catch on here?

As a professional Fashion Writer who specializes in E-commerce content, I see a lot of opportunity with Pimpkies’ idea. There’s plenty of planning and web coding to consider with this new advent. If the hotel industry really starts merging with the fashion industry, then it could only benefit both. Brands will now have the opportunity to expose potentially new clientele to their goods. Hotels could even increase their occupancy based on what clothing brand they carry. With so much competition in the hotel industry, FASHION could be a determining factor for where the customer chooses to stay. Fashion brands can even offer exclusive items that are only available to people staying in the hotels they’re collaborating with. Right now the marketing is directed towards women, but it’s only to work the kinks out I assume. Shopping has changed so much, and now brick and mortar stores are finding that they have to compete by creating CONCEPT STORES (click here for article). Stores are even adding sitting areas and free Wi-Fi like Topshop in London. Although shopping is still considered a fun pass time, how far will technology take us from the REAL shopping experience? Only time will tell.