Note: Wrote articles for this fashion illustrator for various marketing media
One of the most important aspects of marketing is visual communication. Visuals are used to express a certain mood, or convey a message to the masses. Elaine Biss is a professional feminine illustrator whose work has been featured in many marketing ads. She is highly sought after by many well-known companies and with good reason. Her illustrations are beautiful and unique.
What is a feminine illustrator exactly? It’s an illustrator who specializes in creating art that focuses on feminine elements and style. Elaine Biss studied commercial art in school for three years. Her true inspiration began with her mother’s fashion sketches. When she started working in corporate America, she saw the need for more femininity in marketing ads. With this observation, she began drawing illustrations of feminine figures in various settings. Her unique illustrations immediately struck a chord with consumers.
Elaine Biss has created marketing designs for jewelry, textile, and stationary projects. She even creates stylized fonts with beautiful detailing. French themed illustrations have become popular over the years, especially with high-end retailers. Being talented in such a niche market has made Elaine very sought after. Well-known companies like Christian Dior have used Elaine’s sketches in marketing ads. So many companies whose products are marketed toward women fail to realize the feminine approach to marketing is more effective.
Elaine’s work proves that women gravitate more to classic and straightforward marketing approaches. Her range is amazing. She can sketch designs from all ends of the design spectrum. Whether it’s an elaborate fashion sketch or a simplistic design, she is talented at both. Elaine Biss has worked on projects to make technology more interesting. Take for example the work Elaine has done with Claudia of the site The Paris Apartment. They teamed up and created an iPhone app called Keys to fleas. The app tells people about the different flea markets in Paris like where they’re held, details about what they sell, where to find them, and when they’re launching their sales.
This app alone is awesome for what it does, but what makes it even better are the beautiful French illustrations done by Elaine. Her art alone makes one feel the urge to buy an iPhone. Elaine Biss has become very busy over the years with events, and of course illustration projects. As the world moves forward with technology and creative means of marketing, niche artists are in high demand. The people have responded positively to Elaine’s illustrations.
Her website, www. Elainebiss.com has much more information on her art, clientele, services, and life story. She is a great role model as a mother, wife, and female pioneer in marketing. Her future is set and the world can’t wait to see what Elaine has in store for us next.