Concept Stores and E-commerce…

by Neka / January 23, 2016

As promised…

Quirky Bombshell discusses Concept stores. I felt it necessary to do a post on this topic due to the way the world of E-commerce is rapidly and undeniably expanding. Despite what some critics may say; the brick and mortar stores will not be obsolete any time soon. Come on now. We all know that as long as there’s a generation of people who grew up shopping without the convenience of E this and that, there will always be a place for a REAL STORE in retail. Although it’s not necessary, it still resonates with the people who consider shopping to be a fun experience and a great way to socialize. Some people also prefer to actually try on their clothing before they buy it. But is that still enough to shop instore instead of online? Web retailers are getting competitive with their shipping rates and return policies. People are considering whether or not the effort to go to an actual store is worth it. People are understanding that patience is a virtue and could save more money in the long run. How will the brick and mortar keep their heads above water with this e-commerce and e-mobile boom? CONCEPT STORES TO THE RESCUE!

Yes, the concept boutique or store might be the only thing that keeps brick and mortar stores relevant. Concept stores are usually for more private labels. They’re heavily themed and decorated. It brings people into a world of fashion ecstasy…with free Wi-Fi of course. I had the idea a long time ago to infuse a coffee shop and a fashion retailer. Who knew that one day this idea would seriously make or break a business. Simply put, people want more.

Bigger retailers like TopShop in London, England are already embracing the “Concept Store” trend. They have a top floor with lounge chairs and free Wi-Fi. Now shopping has to be an event. Well…I thought it already was. Fashion is only going to get better.

Concept Stores: