As of 2016, The United States of America is currently ranked number 1 in terms of  Country Brand. Yes we are the top country (as a brand), but will this last if Trump is elected?  His stance on immigration and foreign polices could damage the relationships between the U.S. and countries that pioneer clothing production such as China, Bangladesh, and Mexico just to name a few. Trumps presidency, along side any protectionist issues that may arise, could effect fashion in terms of outsourcing, fabric production, import, export, and the trading of goods. Trumps tariff and government policies could result in YOU as a shopper spending more on fashion. He’s so adamant about foreign policies and keeping jobs in America, yet time and time again he’s been ousted as a hypocrite. As you know virtually all the items in The Donald Trump Collection are outsourced to China for production. It’s interesting how politics seep into every aspect of daily life. Fashion is small compared to the bigger issues at hand. Politics is in everything, and everything has politics. No matter how hard I try, I can’t escape it…none of us can. I don’t know what impact Hillary will have on Americas retail relations but it looks like only time will tell.

Below is the valuation and strategy consultancy, Brand Finance, top corporate brands  the 100 most valuable nation brands (but only 35 is listed).