The future of fashion always seems to be in trouble. If it isn’t about people NOT shopping, it’s about people who ARE shopping. Because of the young and aware (a.k.a Millenials), the fashion industry may be due for a great change. Net-a-porter launched a new sector online called Net Sustain. Net Sustain will feature fashion related products that are environmentally friendly i.e no animal products, sustainable fabrics, and highlighting brands that adhere to sustainable practices such as Stella McCartney and Mother of Pearl just to name a few. Milennials love earth friendly business practices. This all seemed exciting to me. Whether brands are sustainable for profit or because they care makes no difference to me as long as it’s environmentally friendly. Make saving the earth a trend. I’m all for it! Then I happened upon an article talking about the fall of TOP SHOP. This comes as no surprise. I’ve heard rumors of the TOP SHOP branch in Atlanta shutting down. Them closing down wasn’t that alarming to me. In the article, it mentioned Boohoo as one a reasons for TOP SHOPS fall. Boohoo is like Fashionova; a fast fashion retailer. They crush internet sales. Brands like Charlotte Russe couldn’t compete, and shut down. Millennials also love fashionnova and Boohoo. I hope the efforts made by sustainable brands will be enough to compete with the fast fashion brands online.