Boohoo, Fashionova, etc.

The future of fashion always seems to be in trouble. If it isn’t about people NOT shopping, it’s about people who ARE shopping. Because of the young and aware (a.k.a Millenials), the fashion industry may be due for a great change. Net-a-porter launched a new sector online called Net Sustain. Net Sustain will feature fashion related products that are environmentally friendly i.e no animal products, sustainable fabrics, and highlighting brands that adhere to sustainable practices such as Stella McCartney and Mother of Pearl just to name a few. Milennials love earth friendly business practices. This all seemed exciting to me. Whether brands are sustainable for profit or because they care makes no difference to me as long as it’s environmentally friendly. Make saving the earth a trend. I’m all for it! Then I happened upon an article talking about the fall of TOP SHOP. This comes as no surprise. I’ve heard rumors of the TOP SHOP branch in Atlanta shutting down. Them closing down wasn’t that alarming to me. In the article, it mentioned Boohoo as one a reasons for TOP SHOPS fall. Boohoo is like Fashionova; a fast fashion retailer. They crush internet sales. Brands like Charlotte Russe couldn’t compete, and shut down. Millennials also love fashionnova and Boohoo. I hope the efforts made by sustainable brands will be enough to compete with the fast fashion brands online.

Sunday Post: Product Descriptions

There’s an art to writing the most searchable and top ranking product descriptions. As a fashion writer with over 7 years experience, I’ve come to understand that when it comes product descriptions. Understanding what the customers needs are, and what they could be looking for is a great help in creating written content that sells.  I wrote product descriptions recently for a client. These images represent some hot trends in women’s accessories. Here are a few samples of effective product descriptions writing.

 

Ready for spring? Welcome the new season with these impressive and delicate floral earrings by (brand name). Minimal style, with lovely floral elements in pink are great focal pieces for any look.  This item represents the most current trends and how versatile they can be. The light gold loops intertwined with floral ditsy petals are beautiful and chic. Wear these earring with a formal wrap dress, or casual denim and a cute button down crop top.

 

This is just a quick example: mention the brand, describe the item, and even give a suggestions for styling. The key is to spark imagination and even inspiration for a new style. A lot more thought goes into writing product descriptions. Anyone interesting in learning more can message me OR if you need product descriptions written, please feel free to press my Facebook line, and message me there for any inquires.

Old vs. New

When I say old vs new, I’m referring to writing  formats. Yes, I still use notebooks to write ideas and actual content first hand. My creativity comes in spontaneous spurts throughout the day. What better way to capture great ideas than with a creatively decorated  notebook? All too often, people recommend that I exclusively use my phone (or whatever electronic device) to keep track of mental notes. In no way am I anti-technology. I actually love it! Apps like Evernote are great for organizing thoughts; especially referencing. But there is something so authentic about putting pen to paper. It’s therapeutic for me. Somehow the essence of what I’m writing is transferred properly that way. I know there is no proof of this so called essence. It’s something that I can’t explain, but I relied heavily on throughout my career. Always stay true to your original methods of writing, and revert back to it from time to time.  It will help to keep you motivated ;).

Quirky Bombshell Services…

 

Hello, and thank you for taking the time to click and discover Quirky Bombshell Writing Services. I look forward to the summer heat AND the writing opportunities it brings. Apart from writing fashion related content, I will also be posting articles pertaining to other aspects of my industry. I do write beauty articles here and there, but mostly write ups promoting fashion events, and businesses dealing with fashion e-commerce. I don’t need to go through every package I offer, since they are available on Facebook and my link.  Instead I’d rather inform you on what’s to come for my website. I will be more interactive; posting more content about my fashion interest,  insight, and of course…ME ;P. Because after all, I am the Quirky Bombshell, and as a Fashion writer, I MUST represent…Thank you. 😜💋💄 👛👠💕❤

 

Fluidity and Careers in Fashion…

 

I decided to do  a bit more content regarding the industry in terms of career. I see the need is more prevalent than ever before. When it comes to fashion, it’s all about evolving. NEVER EVER close yourself into any kind of bracket. For all those starting out and attending college; please understand that once you get into the actual industry, you’ll find there’s so much more to it than you thought.  For example, you may think you’re just good at fashion design, or that’s all you ever want to pursue. When you actually start working, it might not be what you expected. The glamour disappears and all you experience is the grit and grind of deadlines and demands. You’ll love it, but certain things may take its toll on you. After a while you’ll get burnt out, so you become a photographer. You travel, make lots of money, and work with fabulous people. Next you’ll discover you love styling, and the cycle repeats itself.  In case you’re wondering, I’m not speaking from experience. Although I had adventures (briefly) as a fashion designer. My point is this; set yourself up to be fluid. As for a road map; make one up. Don’t walk down other peoples path. I’m not gonna leave you hanging though. Here are a few tips that will help your ride become less bumpy:

Get A Degree – A.A. or B.A. will do. You’ll find a lot of people don’t have degrees who work in prominent positions in fashion. What you should keep in mind is the time they got on board. In this day and age, having secondary education (i.e degrees) will make you more viable, and help you gain a decent salary. You also meet lots of connections in college, and teachers; who will refer you for internships or resume building projects. You don’t need a degree to work in fashion, but having one is a great way to break into the work force. Remember, college is a learning environment; real world mistakes costs time, money, and energy.

Persistence – Everybody loses… I say this because I guarantee you’ll get rejected at some point or another. It happens to the best of us; trust me I know. The only thing that will keep you going is a positive outlook. Rejection is supposed to make you work harder and gain determination. Use rejection as fuel to ignite that fire within that drives your passion to succeed. DON’T BE CUT THROAT; it’ll come back somehow. Understand that every dog has his day. That opportunity isn’t for you, but yours will come…Duh.

Humbleness –  So many egos; that’s the problem with the fashion industry. That’s ONE of the problems. When you venture onto the scene, realize that you DON’T know everything, and you won’t know for a while. It’s O.k. because the REAL lessons come after college anyway. Be open to learn and don’t act like you’re doing anyone a favor. Industry professionals love energetic and eager fashion minded individuals, but a holier than thou attitude will be your undoing.  You will be untouchable, and not in a good way. Don’t brown nose either, just be yourself.

That’s it for now!  Let me know what you think of this article! I have a lot more insight to share, so please follow me on my social media, especially Facebook and Instagram for updates.

 

 

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