Writing Abaya, Kaftan, or Hijab descriptions is something that I’m all too familiar with. I’ve done this for many companies, so when I read the article on Style.com Arabia about Dolce&Gabbana, I just had to sound off.  Dolce&Gabbana has decided to create a collection of Abayas for spring 2016. I’m going to not only review the collection, but also give my opinion on how the collection could inspire other high-end fashion brands to enter the Kaftan arena.

Dolce&Gabbana has always been a brand known for its exceptional quality. The designs are impressive; very creative and sophisticated. They’re Italian designers after all! The “Made in Italy” stamp is one of true significance. It’s interesting how Italian designers would all of a sudden invest in Arabic inspired clothing for women. There’s definitely a market there that’s worth millions, or more! With such stiff competition, will Dolce&Gabbana be able to compete? Let’s review the collection now.

Dolce&Gabbanas’ collection has beautiful lightweight silk, georgette, satin and charmeuse fabric. There’s also sparkling embellishments and intricately sewn lace. The patterns have floral prints like daisies and various quirky elements like lemons. Ah, see THATS where they incorporate their Italian roots. The fusion of Italian and Arabic fashion is so fluid. The color palette is subtle with it’s black, beige and yellow shades. It’s not too showy but ultra sleek. The construction of the garments are lovely too, with its draped and cowl neck looks. Over all I’d say this collection is a hit. It has so much personality to it. I personally love the daisy print piece, and the accessories that go with it. It’s high-end with superb quality…LOVE!

The Dolce&Gabbana Abaya Collection for 2016 could inspire other high-end brands to jump on board. The infusion of the Italian aesthetic is so creative. In a way, the kaftan (or abaya) is like a blank canvas for designers to incorporate their individual brand mark. There’s a risk of over saturation in this market though, and what about the already established Kaftan retailers? How will their business be affected if customers (who already appreciate high quality) start buying from brands that are well known throughout the world not just locally or in Arabic society. It’s a niche’ market really. Right now brands are testing the waters. At Fashion Forward in Dubai attendees were encouraged to support their local designers. Based on my experience, that’s the only way traditional kaftan retailers will stay afloat. It’s all about brand loyalty and excellent customer service.