I welcome Fall and Winter. I never thought I’d ever say those words in earnest but yep, I said it! All throughout summer I praised the heat and the fashion that hit the street. Now I welcome fall & winter with the same warmth and positive gusto (fashion wise of course). I no longer fear the dropping temperatures, because no matter what, I have the latest styles to keep me warm. For once sweaters are not that complicated to me. Cropped Dolman sweaters with curved shoulders, low v-cut backs, and short waists are trending in neutral peppered tones. Interestingly enough, features that are not appealing for winter clothing are now popular. For example, remember those little fuzzy balls of fluff that popped up on worn sweaters that you’d instantly pick off? Well that look is trending, but in pastel colors and soft grays. The Cocoon knitted dress is my favorite trend so far. It’s so quick for days were you have to get up and go. Just throw on some leggings, a scarf, earrings,  and a hat, then you’re good to go!

The loose and large look is trending with tunics; wrap coats, and thick cable knit sweaters are high in demand. Those 70’s inspired sweater vests are also hitting the scene, and are being layered over cotton buttoned down shirts in white or light color tones. In the juniors market you’ll find lots of grunge inspired looks in classic tartan plaid fabric with black leather. Block statement shirts with creative quotes will definitely be a hot commodity, mainly because of it’s versatile styling approach and instant youthful appeal.

I do want to talk more about the statement  shirts and how for some reason they resonate such a vibrant energy in the fashion industry right now. This generation wants fashion to be more literal. The consumer wants more expression as well as individualism. This task will be difficult for the buyers since they cater to a mass market. Really it’s all about offering more individual exclusivity. Meaning providing less of a certain item and more of a  variety of looks. For example; only stock maybe 4 of a certain dress, but provide consumers with 14 designs to choose from. Store mannequins need to showcase versatility rather than just product. The consumer KNOWS that they don’t have to settle for…well…anything really. They understand the the world wide web can provide them with anything the brick and mortar can’t. Boutiques and Mall stores need to focus on giving the consumer MORE. But what exactly is MORE? Thank God people still love to shop. They want some reality, and need to feel and touch the clothing. So the focus should be on giving shoppers a unique experience.  Tablets are becoming more and more affordable, gas is still a little high, and people who once dreamed of having their own boutique can do so now by calling a web host and setting it up for under $2o dollars a month. So yeah, competition in retail is steep. The web is getting more accessible to people too. As someone writing from both ends of the table, it’ll be interesting to see how retailers and designers will satisfy the new age consumer. 2014 and 15 will be a very interesting year in fashion! I’m excited :D