The owner of 227 Boutique requested consulting on social media basic strategies. I can’t post the entire consultation, I’ll just put an excerpt:

Note: Per the client’s Request, could not post the entire 3-page consultation. 

Upon reviewing your Instagram page, there are a few things I noticed off-hand. There are many attractive pictures of women who I assume are wearing your clothing. This is fine, but don’t forget that it’s social media. You should use your platforms to be SOCIAL, not just for promoting business. Incorporate some real-life imagery here and there; Inspirational posts, beautiful images, trending individuals (bloggers, celebs, etc.), and even art. The Key is to make sure anything that you post that isn’t fashion related is associated with your mission statement and view of 227Boutique. The goal is to garner a following to spread the word about your business. Word of mouth is the most powerful marketing tool….