Note: For this business, I summarized certain points that would make the target market more informed about sustainability. This is just an excerpt of the copy I did.

Liz Marino Ethical Fashion

The time to be ethical and sustainable is more detrimental than ever. The fashion industry is the second largest pollutant in the world. The number of resources and chemicals used to produce clothing is dangerous. Supporting sustainable brands that are ethical to people and the environment can only promote a positive impact to the world. Clothing made ethically reduces waste. Take water for example. Textile companies use gallons of water to produce fast fashion. The consumption alone is damaging, but the pollution it creates is even worse. Wastewater contains bleach, solvents, acids, alkalis, toxic dyes, fluorocarbons, and fabric fibers. These toxins are poisonous when consumed by humans and sea life. Studies have shown that fish caught from coastal waters in China had microplastics in their stomachs. This startling fact alone should inspire people to shop from ethically made fashion brands. Not a living creature or human can live without water. Minimizing waste secures our future and ensures the health of people in general.

Ethically made clothing encourages the humane treatment of people who work in fashion. Brands responsible for contributing to non-ethical labels, employ people from underdeveloped countries. These people are paid poorly and subject to work in unsafe environments. They are also not given lunch breaks, or even provided a bathroom. It is inhumane to conduct business in this manner, which is why sustainable fashion is a must.

Brands like Liz Marino are ethically made in Los Angeles. They pay reasonable wages, and create clothing in limited quantities, which contribute to a better future. Fashion does not have to jeopardize the state of the world. Liz Marino is a brand that understands fashion and cares about people.