The future of fashion always seems to be in trouble. If it isn’t about people NOT shopping, it’s about people who ARE shopping. Because of the young and aware (a.k.a Millenials), the fashion industry may be due for a great change. Net-a-porter launched a new sector online called Net Sustain. Net Sustain will feature fashion related products that are environmentally friendly i.e no animal products, sustainable fabrics, and highlighting brands that adhere to sustainable practices such as Stella McCartney and Mother of Pearl just to name a few. Milennials love earth friendly business practices. This all seemed exciting to me. Whether brands are sustainable for profit or because they care makes no difference to me as long as it’s environmentally friendly. Make saving the earth a trend. I’m all for it! Then I happened upon an article talking about the fall of TOP SHOP. This comes as no surprise. I’ve heard rumors of the TOP SHOP branch in Atlanta shutting down. Them closing down wasn’t that alarming to me. In the article, it mentioned Boohoo as one a reasons for TOP SHOPS fall. Boohoo is like Fashionova; a fast fashion retailer. They crush internet sales. Brands like Charlotte Russe couldn’t compete, and shut down. Millennials also love fashionnova and Boohoo. I hope the efforts made by sustainable brands will be enough to compete with the fast fashion brands online.

There’s an art to writing the most searchable and top ranking product descriptions. As a fashion writer with over 7 years experience, I’ve come to understand that when it comes product descriptions. Understanding what the customers needs are, and what they could be looking for is a great help in creating written content that sells.  I wrote product descriptions recently for a client. These images represent some hot trends in women’s accessories. Here are a few samples of effective product descriptions writing.

Ready for spring? Welcome the new season with these impressive and delicate floral earrings by (brand name). Minimal style, with lovely floral elements in pink are great focal pieces for any look.  This item represents the most current trends and how versatile they can be. The light gold loops intertwined with floral ditsy petals are beautiful and chic. Wear these earring with a formal wrap dress, or casual denim and a cute button down crop top.

This is just a quick example: mention the brand, describe the item, and even give a suggestions for styling. The key is to spark imagination and even inspiration for a new style. A lot more thought goes into writing product descriptions. Anyone interesting in learning more can message me OR if you need product descriptions written, please feel free to press my Facebook line, and message me there for any inquires.

When I say old vs new, I’m referring to writing  formats. Yes, I still use notebooks to write ideas and actual content first hand. My creativity comes in spontaneous spurts throughout the day. What better way to capture great ideas than with a creatively decorated  notebook? All too often, people recommend that I exclusively use my phone (or whatever electronic device) to keep track of mental notes. In no way am I anti-technology. I actually love it! Apps like Evernote are great for organizing thoughts; especially referencing. But there is something so authentic about putting pen to paper. It’s therapeutic for me. Somehow the essence of what I’m writing is transferred properly that way. I know there is no proof of this so called essence. It’s something that I can’t explain, but I relied heavily on throughout my career. Always stay true to your original methods of writing, and revert back to it from time to time.  It will help to keep you motivated ;).