Since March of 2020, the world has been impacted by COVID-19…obviously. The “New Norm” has taken it’s toll on every aspect in all industries. Let’s talk about Fashion, or what’s left of it. Needless to say, there are virtually no projects thriving due to COVID-19. According to WWD; photoshoots in the form of group ad campaigns have been canceled. That word continues to pulsate throughout fashion: CANCELED. Most fashion weeks have been canceled or have limited seating, til further notice. Not that I’m too disappointed; I’ve never been invited to an official one…yet. By the looks of it, I won’t be invited anytime soon. I’m not too bothered though, because the area of fashion I thrive in the most is digital. Fashion Writing is what I do, so due to everything going on, writers have been more in demand.

Which now raises my concerns about whether fashion will thrive solely on digitality. YES I invented a word: DIGITALITY that’s focusing on the status of belonging to a particular format of communicating technological wise… fashions digitalness. Let’s face it, fashion has always been more fun in the physical world. The brick and mortar stores are barely holding on. They struggled before hand and now it seems worse. I went into a well-known retail chain the other day; not gonna say which one, but it rhymes with smicktoria ekret. Half the store was on sale! And they’re not the only ones. Is fashion in trouble? No! Not if WE have anything to do with it. By we, I mean the ones who work in fashion AND who love it. Ladies and Gentleman, I introduce to you The Quirky Bombshell Fashion Guide to Surviving COVID-19! The title is a bit long so I’ll shorten it and get straight to the point. I’ll be making a series of posts dedicated to helping you get through this detrimental time in fashion. The subjects will be geared towards inspiration, and methods to dealing with the new fashion norm. I’ll keep you posted…Literally ;)